Key tips for successful exhibiting

By Stuart Hartley @anglestuart Exhibitions are unique in that of all the promotional tools you have for your business exhibitions are the only one that brings together buyers, sellers and competitors together in one professional setting. Whilst there are differing opinions on their actual effectiveness one study showed that exhibitions were second only to personal…

Is networking right for your business

By Stuart Hartley @anglestuart There are lots of networking groups around, in all sorts of different formats.  I recently spotted one called Business over Biryani and have seen subsequent ones entitled business over beer.  They have various formats from the formal referral style to the informal chatting over coffee.  Each will have different costs, membership…

Is advertising right for your business?

By Stuart Hartley @anglestuart A bold statement but true for some businesses in some sectors. To many people advertising IS marketing.  Advertising however is one small part of the overall mix of available communication mechanisms you can use to spread awareness and interest in your business and its products. As you can see each one has…

Who do I sell to in a business?

Can LinkedIn help businesses bypass Gatekeepers? By Stuart Hartley @anglestuart When I meet with clients who are looking to grow their businesses through selling to other businesses one of the first questions they ask is who do well sell to in the organisation.  How do we know which person will actually buy our product?  Should…

Choosing customers – not all customers are good customers

By Stuart Hartley @anglestuart Marketing activity can be expensive and time consuming its therefore important to consider choosing a preferred group(s) of potential customers to target your marketing at.  It’s also almost impossible and unnecessary to try and reach everyone with your marketing.  Even the likes of Coca Cola and McDonalds, two of the largest…