Why branding matters?

Why Branding Matters? People don’t buy products, they buy the benefits of the products; you buy a camera to capture memories and not just take pictures. People use brands as a one way of realising a benefit – just think of any of the coolest brands.  They all work on the subconscious or conscious belief…

How to engage effectively with your employees

How to engage effectively with your employees By Emma Wynne @gatewayHR   Employee engagement is hugely important for all companies, but particularly for small independent businesses.  In this blog I aim to give an introduction to this key topic and the crucial do’s and don’ts that you need to know. Even for large businesses employee…

10 tips for successfully briefing a designer

How to brief a designer – 10 simple tips: Successful design, whether that is web design or graphic design comes from an effective working relationship between the designer and your business.  For a lot of young small businesses this first piece of collaborative work could be the most expensive investment they have made in their…

6 top marketing tips

By Stuart Hartley @anglestuart   Marketing can be a mine field for small business owners – social media, designers, advertising – and that’s just the promotional bit of marketing! However it is a vital activity for all businesses.  Follow these 6 tips to try and guide your marketing efforts to be more effective and efficient. Be consistent.  Be…

Employing people – is it really that scary

  Guest Blog by Emma Wynne Gateway HR and Training Employing People – is it really that scary? I do like to think that as a business owner and employer that I have a good understanding of how big a decision this is.  As a fully qualified HR professional with over 12 years’ experience and…

Finding the right advisor for your business

By Stuart Hartley @anglestuart Maybe you are reading this pondering how on earth you can fill the various gaps you have in your business skills.  OK, you have started your business doing something that you really enjoy doing, however you now find yourself having to be the Finance Director, the Marketing Director, the Operations Director,…

9 quick tips for more successful sales

By Stuart Hartley @anglestuart Ask people to buy things Don’t waste opportunities and miss the buying signals Selling is not just about good talking, it’s about good listening too Understand your customer’s journey Just leaving a brochure with them is a wasted journey.  If you see them talk to them and don’t waste the opportunity…